any day behind a camera is a good day

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Working on Product Photography

At first glance, telling the story of a product provides very different challenges from landscape or nature photography. However, as I work at the challenge, I find that there are similarities. For example, both need a situating wide shot to either place them in a context or give a wide and broad view of the subject. The story requires seeing the whole thing at some point. Amid the wide shot, details bring the item to life and provide the audience a better grasp of what the product is and why they might want it. The details need to be pertinent to the cause of arousing interest and desire, which means choosing the right composition, focus field, and lighting that will connect the viewer with their needs and wants to what the item is. Some products seem to need more context and in-use images than others. The challenge for Internet work is to work within the limits of bandwidth and viewer attention span to get the message across.
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Flip Out Screen Is A Must Have

Comparing the shooting experience of the T2i and T3i, whether for still or video work, it is clear to me that a flip-out screen must be on all my cameras from here on out. It facilitates so much creativity by allowing extra high or low shooting, as well as managing glare and bright light on the screen. Closing the screen with the view side in protects it during still shooting or in transport. Flipping it out not only provides better viewing but adds to the ability to steady the shot.

If someone offered me a 5D Mark II for a thousand bucks, would I turn it down for lack of a flip-out screen...definitely not. But I won’t buy the next 7D unless it has one.

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Rolling out, or under, FCPX

It is an interesting contrast to compare how Adobe completed and rolled out Lightroom 3.0, vs how Apple launched Final Cut Pro X. Adobe was wide open, releasing multiple fully functional beta versions to the public for their review and comment. Everyone interested knew what was going on and what to expect when the full version deployed. Apple kept everything secret, presented zero opportunities for public review and comment, and, even with the preview at NAB 2011, very little real information was available about it’s capabilities.

Unfortunately, instead of hitting a home-run with FCPX, it looks like Apple has struck out. Maybe the next at bat will yield better results.
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Why is conflict necessary?

I’ve heard it said that conflict is necessary for a good story. Every scene, to be good and move the story ahead, ought to set-up the conflict, then resolve it.

I don’t really get that. If I understand the terms correctly, I don’t like it.

When I hear ‘conflict’ I hear fists hitting flesh, loud words, disagreement, dissonance, disharmony.

Maybe this is where I go astray. Perhaps this is only a portion of what is intended. Maybe there are more nuances, shades, colors, or tunes that I’m not hearing.

I wish I understood this better.
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